Notice + Focus

In the election of 1988, Bush vs. Dukakis, was know as one of the most presidential campaigns. Focusing on Bush, he presented himself as a person focused on family morals and values. Throughout this video all you see are pictures of his family and things family related. Also, his wife states that he doesn''t have any constituency (a group of people to vote for him based on his beliefs. This campaign ad is only telling the viewer how they should view Bush and not stating specific reason on why he should be elected as president. This video is a distraction to the viewers, because its only showing pictures that will manipulate viewers to believe Bush is the perfect candidate for president. There are no facts throughout the video, it is very opinionated.